Rob Reynolds

Industry Advisor

Rob Reynolds has a broad and deep financial and general management perspective after serving in C-level positions beginning in 1986. These companies have ranged from start-ups to $40 million annual revenues to $800 million revenues. Most recently, Rob served as CEO of ProSupps from 2016 to 2018 and now serves as Executive Chairman. His first position in the health and wellness industry was CFO of Weider/Schiff beginning in 1990. As the company grew from a $40 million family-owned company to a $350 million NYSE company, his responsibilities expanded to include the COO role accountable for all functional areas. After leaving Weider in 1999, Rob co-founded Luxul, a broadband wireless equipment provider and served as CEO from 2000 to 2001. Schiff was ultimately purchased by Reckitt Benckiser in 2012 for $1.4 billion, and Luxul was purchased in 2016 by Legrand for $50 million on a $2 million initial capital investment. Rob also served as CFO of Leiner Health Products beginning in 2002 and was instrumental in the financial and operating turnaround that resulted in a successful $665 million sale in 2004. He later served as President/COO and ultimately as CEO until 2008. Rob has also served in senior executive roles at 2020 Communications, Cydcor, Pinnacle Security Arizona Nutritional Supplements and Genysis Brand Solutions. His specific experiences include constructing and starting up over 1 million square feet of manufacturing and distribution facilities, launching the first sports nutrition products in Walmart, Sam’s and Costco, closing over $2 billion in various company acquisitions and sales, effectively managing challenging regulatory and legal situations, and hiring, training, leading, and managing many capable and successful executives, managers, and staff.