Matt Britton

Functional Advisor

Matt Britton is America’s leading expert on the millennial generation having consulted for over half of the Fortune 500 over the past two decades. Matt brings to North Castle and our brand partners his unique ability to connect the dots between the new consumer culture of today and the business trends of tomorrow.  Matt’s best-selling book YouthNation, which debuted at #1 on Amazon’s business book list, has created the modern day roadmap for brands and businesses to approach the millennial generation.  In 2002, Matt founded MRY, a digital and social media marketing services agency, which he grew from a one-person startup to a global powerhouse with over 500 employees. Over the course of Matt’s 14-year career at MRY, the agency he founded helped prominent global corporations including Microsoft, Procter & Gamble, Ford Motors, Visa, and Google develop innovative strategies and successfully launch products aimed at the millennial generation. In 2011, MRY was acquired by the Publicis Groupe. In 2016, Matt joined CrowdTap as CEO, a company he incubated and spun-off from MRY in 2011.  In 2017 CrowdTap was renamed Suzy. Through Suzy, a consumer intelligence platform which is being touted as ‘Siri for brands’, Matt and his team are bringing the voice of real consumers directly to brands at scale and at the speed of culture, helping companies validate critical assumptions so they can focus on creating compelling new products, developing effective marketing strategies, and validating direct offers that increase conversion, improve path-to-purchase and drive growth.