value-valuesValue & Values

This simple concept—the unwavering belief that a successful private equity team could create exceptional value while living and operating by a set of core values—has served as the foundation of our business. It’s possible…and we call it the “genius of the ampersand.”


focusFocus and Experience

Since inception, we’ve chosen to work exclusively within the healthy, active and sustainable living markets. We were the original private equity firm to capitalize on these areas of opportunity. Our relentless focus has resulted in unparalleled market expertise, network and knowledge.


teamworkFull Potential Partnerships

Building great companies and creating exceptional results starts with a partnership based on trust, mutual respect, open communication and shared vision/responsibility.  This values-based partnership is the necessary precondition to the NCP process of helping entrepreneurs’ companies consistently achieve their full potential.


resources-capabilitiesResources and Capabilities

We strive to create equity value by accelerating operating performance and profitable growth.  We work collaboratively with entrepreneurs, founders and leadership teams to solve complex business problems by combining their experience and resources with our knowledge, network and real-world experience.